RFM GUARANTEES THAT EVERY SHILLING SPENT YIELDS MAXIMUM RETURNS
We’ve Got You Covered

ACHIEVEMENT OF RIGHT OUTLET TARGET
Outlets are mapped and details on first visit. Having to be GPS enabled, RFM uses journey plans, two way geo fencing and detection of fake GPS to ensure assigned outlets are visited.

ATTENDANCE & USER TRACKING
Use of selfie to start interview, real-time user tracking, anti-time tampering, time stamped photos, start & end time records and device authorization ensure outlets visited as required.

COLLECTS VIRTUALLY ANY KIND OF DATA
RFM collects standard retail audit metrics such as availability, pricing, share of shelf, stock count and promotional compliance. It also conducts asset tracking and POSM audit.
REAL TIME DATA COLLECTION & UPLOADS
Real time upload of responses, photos, sales & orders as well as update of client dashboard and reports. RFM is made for Africa and automatically enables the uploading of data in batches once a connection is detected.
FLEXIBILE & CUSTOMER CENTRIC
Client specific dashboards are populated based on client reporting structure. A number of additional features such as barcode scanning and audio recording have been developed to meet client requirements.
OPTIMIZATION OF MARKET ACTIVATIONS
Photo uploads ensure in store or activation activities are implemented to standard. Audit of assets such as freezers and POSM materials’ including their location as well as inventory of samples and giveaways.
Where we are today

DAILY USER BASE OF 1,400 FIELD STAFF ACROSS EA
Working with RFM, agencies and clients can conveniently monitor user attendance sitting behind their desks

40+ REPUTABLE CLIENT COMPANIES

Complex Analystical Techniques
Data analyzed across parameters and over time. Generates valuable multilevel and performance scoring metrics.
