Welcome to the World of RFM

A flexible real time data collection solution that effectively manages marketing activities at retail and guarantees integrity of information

Ensuring High Quality Outputs from Field Teams

Be sure that your staff actually get to the right outlets and execute in store activities to the required standard

Measuring Key Market Metrics at Retail to generate Valuable Insights

RFM is designed for Flexibility – the Solution captures virtually any kind of Data through its Innovative System Architecture

Informing Business Strategy through Provision of a Clear View of your Market

Mapping & Registration of new outlets countrywide allows our clients to understand potential and drive focused growth

RFM GUARANTEES THAT EVERY SHILLING SPENT YIELDS MAXIMUM RETURNS

We’ve Got You Covered

ACHIEVEMENT OF RIGHT OUTLET TARGET

Outlets are mapped and details on first visit. Having to be GPS enabled, RFM uses journey plans, two way geo fencing and detection of fake GPS to ensure assigned outlets are visited.

ATTENDANCE & USER TRACKING

Use of selfie to start interview, real-time user tracking, anti-time tampering, time stamped photos, start & end time records and device authorization ensure outlets visited as required.

COLLECTS VIRTUALLY ANY KIND OF DATA

RFM collects standard retail audit metrics such as availability, pricing, share of shelf, stock count and promotional compliance. It also conducts asset tracking and POSM audit.

REAL TIME DATA COLLECTION & UPLOADS

Real time upload of responses, photos, sales & orders as well as update of client dashboard and reports. RFM is made for Africa and automatically enables the uploading of data in batches once a connection is detected.

FLEXIBILE & CUSTOMER CENTRIC

Client specific dashboards are populated based on client reporting structure. A number of additional features such as barcode scanning and audio recording have been developed to meet client requirements.

OPTIMIZATION OF MARKET ACTIVATIONS

Photo uploads ensure in store or activation activities are implemented to standard. Audit of assets such as freezers and POSM materials’ including their location as well as inventory of samples and giveaways.

Where we are today

DAILY USER BASE OF 1,400 FIELD STAFF ACROSS EA

Working with RFM, agencies and clients can conveniently monitor user attendance sitting behind their desks

40+ REPUTABLE CLIENT COMPANIES

RFM is in use within varied sectors such as FMCG, banking, pharmaceutical, motor, alcohol, beauty and entertainment.

 

Complex Analystical Techniques

Data analyzed across parameters and over time. Generates valuable multilevel and performance scoring metrics.

Strong Reporting Capability

RFM is in use within varied sectors such as FMCG, banking, pharmaceutical, motor, alcohol, beauty and entertainment.

Recent updates

RFM IS NOW IN RWANDA!